Suggested pledge for business owners:

• Will we never discipline or fire members of staff on the basis of pressure from online activists.

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• We have no interest in our employees’ political opinions, and how they choose to express themselves outside the workplace is no business of ours.

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• We will not probe into our employees’ thoughts with “unconscious bias training”, or force them to undertake workshops that presuppose the existence of “systemic injustice”.

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• We will never make statements of fealty to any given cause, political or ideological, or claim to promote certain “values”. Our aim is to make a profit, not preach to our customers.

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• We will not tolerate the public shaming of employees if they cause offence, either through a joke or poor phrasing, and will instead seek to resolve internally the disputes that naturally occur when human beings work together.

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• We reject the current predominance of identity politics and will simply treat everyone equally (staff and customers alike) irrespective of their race, gender, sexuality, or any other immutable characteristic.

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