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Nothing, Yet Everything"
A UK whisky brand named Kuchh Nai, owned by an NRI, became a topic of conversation at bars in our cities. A colleague who introduced the brand to us while downing her drink, remarked, “If you appear a little dazed to your folks, you can confidently tell

them you had Kuchh Nai!” The brand that describes itself as ‘deluxe scotch whisky’ got its name from the usual Indian rejoinder of refusing or hesitating to ask for their first drink.

“Whenever anyone is asked, ‘Kya piyoge?’ ('What will you drink?' the response is usually “Kuchh nai” ('Nothing'). So we named the drink Kuchh Nai,” commented the spokesperson of the brand.

So, the next time you don’t want anything, think before you say “Kuch Nahi!”

A forwarded message