How to Win in the 21st Century

5 Lessons in 5 Tweets

[ THREAD ]

Let's go👇
Conventional wisdom on success is broken.

-Get a degree
-Go $150k in debt
-Work a job for 40 years
-Stay loyal to your employer

This "get rich slow" ploy only worked in an analog, pre-globalized society.
Many people are beginning to understand why this approach is flawed. But few have proposed a good alternative.

Here is mine. Let's kick the tires...
1: Stop Trading Your Time For Money

Time consists of small numbers 5 days/week. 50 weeks/year.

To amass wealth, you need large numbers working for you. Also known as leverage.
In a digitized, globalized world, who does best?

People who channel creative, productive energy into high-scale businesses.

Renting out your time depletes your creative energy, which is your ultimate source of wealth.

To decouple your income and time, you must...
2: Get Equity In A Business.

In the past, many professions offered moderate upside with limited risk.

Today, low-risk jobs are a mirage.

Upside emerges through equity in high leverage businesses:

1. Products & Distribution
2. Real estate
3. Software
4. Media
All of these businesses have scale, meaning they can create value independent of your time.

It can be someone else’s business or your own. The only thing that matters is you have an ownership stake.

The sooner you grasp this, the better.

To get equity, you should...
3: Focus On Real Skills

Forget credentials.

I spent $150k on law school. But literally everything I do to make money I learned online/books for $150 or less.

Do good work. Good work means good reputation. Good reputation means good opportunities.

Also, you should...
4: Learn To Sell.

People miss the importance of sales because, when done well, sales is hidden.

Sales bridges the gap between needs and solutions. In a dynamic world, needs and solutions are fluid.

This makes sales very valuable. And very hard to automate.

Don't stop there...
5: Develop A Talent Stack.

In a global world, being top 1% in any one skill is hard.

But being in the top 20% in multiple skills is achievable.

The alchemy of the resulting "talent stack" will put you in the top 1% in terms of success. https://twitter.com/LifeHornsWay/status/1275836906027139073
Layer together complementary skills like sales and public speaking. Or copywriting and UX.

Combine these skills to deliver impeccable results. Use those results to acquire ownership stakes in thriving businesses.

And then one last thing...
6: Bias Towards Action.

In the past, learning new skills was expensive because it required in-person instruction.

A status quo bias made sense in that environment: Making the wrong choice about a school, skill, or career was costly and hard to correct.

That’s no longer true...
Today, learning and education are democratized through the internet. If you choose the wrong school, skill, or career, you can switch gears.

In this environment, you don't need to get it perfect up front.

Try things. Learn fast. Repeat.
Conclusion:

What worked in the past doesn't work today.

To succeed today, you should:

1. Stop trading time for money
2. Get equity in a business
3. Focus on real skills
4. Learn to sell
5. Build a talent stack
6. Take action
That's all friends!

If you found this valuable, please RT the top tweet 🙏 https://twitter.com/LifeHornsWay/status/1303807003685462022
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