I've been wondering which media sources have been pumping Facebook full of anger about "antifa" for the past 30 days. Here's a breakdown of the data. Let's start with the Crowdtangle leaderboard. What do we learn?
(1) The "antifa" Facebook leaderboard is absolutely dominated by right-wing and far-right-wing media, in particular Ben Shapiro and David J Harris Jr, each of whom got more than a million interactions with their "antifa" posts.
(2) In fact, as shown by the performance column, stories about "antifa" do up to 7 times better than most posts on right-wing Pages (30-day basis). (3) Trump has a big audience, but his posts about antifa don't do nearly as well as those from Shapiro and David J Harris Jr.
(4) Harris is having trouble converting his anger-stoking into subscriptions though. He got more interactions on his "antifa" posts (1.19 million) than he has total subscribers (1.14 million page likes).
(5) Kinda weird: The #3 site, US Chronicle, despite having nearly 3million page likes, has no blue check, and no apparent Page owner, nor any information listed for who is running the page. 🤔
(6) The first mainstream/non-right wing news source with any significant traffic on the "antifa" keyword is The Washington Post way down at position #46. Speaking of comparisons to mainstream sites...
(7) Let's compare to other political keywords to see how much better "antifa" performs, past 30 days. Top "Black Lives Matter" interactions go to Shapiro w/ 800k. Meanwhile, top "boogaloo" interaction is HuffPo w/ 17k. Antifa dwarfs both of these in anger-generating potential.
(8) Speaking of anger potential, I ran the numbers on the reacts for posts mentioning "antifa" over a 30-day window. Which posts made the most people angry? If you guessed Trump's... nope. Trump's anti-antifa posts have over 90% "like" emojis. Who then?
No, the prize for the #1 "antifa" Facebook post in the last 30 days that was able to generate the most "angry" emojis - over 80,000 of them in fact - goes to.... evangelist Franklin Graham.
You can follow @MeganSquire0.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

Latest Threads Unrolled:

By continuing to use the site, you are consenting to the use of cookies as explained in our Cookie Policy to improve your experience.