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Branding 101:
Brands make an everlasting impression on people
To get it right and make a good impression
~ Consistency
~ Clear mission
~ Trust & Loyalty
~ A recognised Logo
Brands make an everlasting impression on people
To get it right and make a good impression
~ Consistency
~ Clear mission
~ Trust & Loyalty
~ A recognised Logo
1. Consistency
60% of people expect this with brands.
Think about yourself, if you order from your fav brand.
But each time the experience was inconsistent and varied
How would it make you feel?
60% of people expect this with brands.
Think about yourself, if you order from your fav brand.
But each time the experience was inconsistent and varied
How would it make you feel?
2. Clear Mission
64% of people stay loyal to a brand because of shared values.
How do people get to know your values if they
don't know your brand's values?
64% of people stay loyal to a brand because of shared values.
How do people get to know your values if they
don't know your brand's values?
3. Trust & Loyalty
54% of people don't trust brands because of broken promises.
If you are building a brand
Keep your promises and prove you delivered them.
Don't say you will donate to charity, then miss it out.
54% of people don't trust brands because of broken promises.
If you are building a brand
Keep your promises and prove you delivered them.
Don't say you will donate to charity, then miss it out.
4. Recognisable Logo
Colour & Design increase recognition by 80%.
If you saw a Nike tick on some billboard.
~ No words around it.
~ No explanation.
~ No caption.
You would still know exactly which company it is right?
Colour & Design increase recognition by 80%.
If you saw a Nike tick on some billboard.
~ No words around it.
~ No explanation.
~ No caption.
You would still know exactly which company it is right?
Some top-level insights on branding.
The stats around what people think/feel around branding.
This was inspired by a conversation earlier with
~ @The_MMW
~ @SideBizGuy
I hope this helps and tag anybody who needs to see this.
Retweets appreciated
The stats around what people think/feel around branding.
This was inspired by a conversation earlier with
~ @The_MMW
~ @SideBizGuy
I hope this helps and tag anybody who needs to see this.
Retweets appreciated
