Branding 101:

Brands make an everlasting impression on people

To get it right and make a good impression

~ Consistency
~ Clear mission
~ Trust & Loyalty
~ A recognised Logo

1. Consistency

60% of people expect this with brands.

Think about yourself, if you order from your fav brand.

But each time the experience was inconsistent and varied

How would it make you feel?

2. Clear Mission

64% of people stay loyal to a brand because of shared values.

How do people get to know your values if they

don't know your brand's values?

3. Trust & Loyalty

54% of people don't trust brands because of broken promises.

If you are building a brand

Keep your promises and prove you delivered them.

Don't say you will donate to charity, then miss it out.

4. Recognisable Logo

Colour & Design increase recognition by 80%.

If you saw a Nike tick on some billboard.

~ No words around it.
~ No explanation.
~ No caption.

You would still know exactly which company it is right?

Some top-level insights on branding.

The stats around what people think/feel around branding.

This was inspired by a conversation earlier with

~ @The_MMW
~ @SideBizGuy

I hope this helps and tag anybody who needs to see this.

Retweets appreciated