Delegation is the single most impactful skill you can learn as an entrepreneur.

But it’s SO hard...

Who wants to delegate something and have their customer get subpar product or service?

It’s brutal at first

Inevitably, when you delegate any new task, you get let down.

You don’t know who to hire

Don’t have process or training

You don’t know what incentives to use

It’s so much worse than if you’d just done it yourself...

You have to deal with short term pain—worse service for your customers than you would have provided—and it’s easy to just give up.

“Forget it, I’ll just do this myself”

But if you keep going. Keep tweaking...

Hire the right people

Create a process

Add the right incentives

It starts working.

Suddenly you can serve 10x the number of customers.

You go from being the player to being the coach...

Building a scalable machine instead of operating it.

Your output goes from whatever you can singlehandedly produce to infinite.

Suddenly, you have time to think, starategize and plan.

Your job becomes to hire great people, give them a playbook, and incentivize them to achieve.

Cut the bad ones when they show up.

Ensure your values are enforced.

Set an example and lead.

But you don’t actually PRODUCE anything anymore, if you’re doing it right.

“If your business depends on you, you don’t own a business—you have a job. And it’s the worst job in the world because you’re working for a lunatic!”

–Michael Gerber

Here’s how I think about it: https://medium.com/flow/lazy-leadership-8ba19e34f959