Write for one obsessive person.

The intellectual world comes alive at the extremes. Avoid writing for the masses and trying to to be everything to everybody, even though it means that most people will be indifferent to what you publish.

Here’s how I choose who to write for.

“The trick to good writing is: identify the one person you’re writing for and write only for them.

If you don’t think they will benefit from what you put out, scrap it. When you don’t focus on one person, your writing has no focal point and can’t scale.”

— @mrsharma

“[Screw] the casual viewer. Seriously, who wants a casual viewer? If you’re a writer do you want a casual reader? I don’t want those people. Don’t want ‘em. Throwing them back. They’re like little fish on the hook. Throw ‘em back.”

— David Simon, creator of The Wire.