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HowTo Build Your Unique Value Proposition [thread] 
You would need to understand + define:
- Who is your target audience
- Your target audience biggest pains
- Your target audience most desired Jobs-To-Be-Done: what are they looking to do
You would need to understand + define:
- Who is your target audience
- Your target audience biggest pains
- Your target audience most desired Jobs-To-Be-Done: what are they looking to do
- Your target audience most desired outcomes: what are they looking to achieve)
- Main risks/frictions of your audience to buy your product.
- Your competition
- Main risks/frictions of your audience to buy your product.
- Your competition
3 questions your value proposition must answer and should be clear in your landing page copy:
- What problem your product or service is solving
- What specific benefit customers can expect
- What differentiates you from the competition
- What problem your product or service is solving
- What specific benefit customers can expect
- What differentiates you from the competition
Tools and frameworks to develop your UVP:1. Research:
(the best) Get out of the building and talk to your target audience!
@respondent_io
@userinterviews
@typeform / @SurveyMonkey
2. Think and Build the UVP:
- Value Proposition Canvas by @strategyzer
- Jobs To Be Done Canvas by @Ulwick https://strategyn.com/wp-content/uploads/2019/11/JTBD-Canvas.pdf
- UVP Strategy Canvas Notion Template https://www.notion.so/growthseeker/Value-Proposition-Strategy-Canvas-2efb173b3b3046c29b40a6d7aaaf0d63
- Value Proposition Canvas by @strategyzer
- Jobs To Be Done Canvas by @Ulwick https://strategyn.com/wp-content/uploads/2019/11/JTBD-Canvas.pdf
- UVP Strategy Canvas Notion Template https://www.notion.so/growthseeker/Value-Proposition-Strategy-Canvas-2efb173b3b3046c29b40a6d7aaaf0d63
Quick example with @uber Unique Value Proposition:
"Tap the app, get a ride. Uber is the smartest way to get around. One tap and a car comes directly to you. Your driver knows exactly where to go. And payment is completely cashless."
"Tap the app, get a ride. Uber is the smartest way to get around. One tap and a car comes directly to you. Your driver knows exactly where to go. And payment is completely cashless."
Uber's Target audience: Anybody looking for a ride to get around with a cell phone at hand.
1. What problem does the product solve (or most desired Job-To-Be-Done):
"To get around."
1. What problem does the product solve (or most desired Job-To-Be-Done):
"To get around."
(continue uber UVP)
2. What specific benefits customers can expect?
- Address your target audience biggest pains:
Having to look for a taxi or other ways to get around > "One tap and a car comes directly to you"
Have cash > "payment is completely cashless"
2. What specific benefits customers can expect?
- Address your target audience biggest pains:
Having to look for a taxi or other ways to get around > "One tap and a car comes directly to you"
Have cash > "payment is completely cashless"
(continue uber UVP)
- Addressing the main risks/frictions of your audience to buy your new product:
What if the driver gets lost? How do they know where I am? Uncertainty > "Your driver goes exactly where to go"
- Addressing the main risks/frictions of your audience to buy your new product:
What if the driver gets lost? How do they know where I am? Uncertainty > "Your driver goes exactly where to go"
(continue uber UVP)
3. What differentiates you from taxis and public transport:
"One tap and a car directly comes to you. Your driver goes exactly where to go. Tap the app, get a ride."
3. What differentiates you from taxis and public transport:
"One tap and a car directly comes to you. Your driver goes exactly where to go. Tap the app, get a ride."
