This important article reveals the difference in patient and doctor perspectives. 'Patients indicated issues of cost were crucial to the decision while physicians and manufacturers expressed that cost was secondary & should be de-emphasized.’ https://www.ahajournals.org/doi/10.1161/CIRCOUTCOMES.119.006255 @CircOutcomes

"Ultimately, as the patients clearly stated, cost must be considered in these discussions if they are going to make important tradeoffs that require determinations of value in health care.” @CircOutcomes @iamritu @Dan_Matlock @kofi_larry

“[Patients] cannot be expected to decide between pills and a “baby’s milk” if they do not understand the cost of the pills or impact of the pills on their lives.” Thanks to this team for illuminating well that we cannot and should not avoid cost in our discussions w/patients.