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"Copy is not written.
Copy is assembled".
– Eugene Schwartz
The process of writing copy
/*A short thread*/
Rt so others benefit
Copy is assembled".
– Eugene Schwartz
The process of writing copy
/*A short thread*/
Rt so others benefit
Just like every other writing endeavor,
the process of writing copy is no different.
It can be tedious, monotonous, and frustrating especially if you're a new writer.
the process of writing copy is no different.
It can be tedious, monotonous, and frustrating especially if you're a new writer.
In all these, what's important to note is that practice breeds perfection.
None of the great copywriters in history wrote selling copies on their first try.
In fact, many didn't produce excellent copies until after several editing sessions.
None of the great copywriters in history wrote selling copies on their first try.
In fact, many didn't produce excellent copies until after several editing sessions.
I'm simply saying that the more you write, the better you get.
This rule also applies to everything in the world.
I should also point out that it's important as a copywriter to find your niche for writing.
Also, figure out your most comfortable writing environment.
This rule also applies to everything in the world.
I should also point out that it's important as a copywriter to find your niche for writing.
Also, figure out your most comfortable writing environment.
Many writers have theirs.
It helps break away from something called "the writer's block";
A situation where a writer can't put words together.
This is attributed to a lack of adequate information or ideas.
It helps break away from something called "the writer's block";
A situation where a writer can't put words together.
This is attributed to a lack of adequate information or ideas.
It can also be due to reasons such as inconvenient writing environment.
Understand yourself to know what situations make you write well.
The earlier you identify this, the quicker you move along in your writing journey.
Understand yourself to know what situations make you write well.
The earlier you identify this, the quicker you move along in your writing journey.
Some writers find that starring at the computer screen works for them.
For others, it is reading copies form magazines, newspapers, and other sources.
My point here is that there is no right or wrong way.
For others, it is reading copies form magazines, newspapers, and other sources.
My point here is that there is no right or wrong way.
Figuring this out helps your assembly of copy unique and great.
