How to win back public trust after #golfgate #THREAD

1.say sorry and mean it
2.demonstrate your meaningful apology by taking an action that is in line with the act
3.make a change to an existing policy that was the gaping loophole for “collective lapse of judgment”

4. ensure ‘one rule for them & one rule for us’ line of demarcation is scribbled out with the pen of public interest
5.throw out the political PR rule book that starts &stops at the place of ‘how can we protect our own reputations & get through this so it’s forgotten & move on?

6.introduce a new and steadfast guidebook of public interest communications - this is when the communications ethics start and end in the shoes of the people you (politician, policy maker & PR advisor) represent

7.stop fearing Freedom of Information and start operating as if every conversation was in the public domain - if you don’t want an FOI ask yourself ‘would I Tweet this now?’
8.livestream weekly public briefings where members of the public are allowed to ask questions

http://9.be  more conversational with your communications, introduce a new set of digital comms tactics that encourage direct conversations with the people whom you represent

10.initiate a new standard of public practice that includes genuine reprimand (who cares if you lose your whip? There’s other ways to ride the political pony)

In the words of @BarackObama on his first full day as President of the USA in January 2009 “It is our responsibility as new leaders in government to engage with people and provide citizen services, not how we want to deliver them, but how the public expect to receive them.”

The politics of 80s, 90s, 00s Ireland is not suited to the Digital Age informed citizen who speaks up when the ship is going down. It’s time for meaningful change & respect for the citizen in a world where #COVID19 is as malicious as poor governance.