Brutal takedown of the Bellanova Group rumoured to have bid for #NUFC this month [ @ReutersUK]

https://uk.mobile.reuters.com/article/amp/idUKKBN25H2CG?__twitter_impression=true
Bellanova are tyre kickers, in the same mould as The Bin Zayed Group who launched a non serious bid in May last year...
Why they do this...👇

They publicly declare interest, media attention comes their way. Their ‘bid’ fizzles out, but the footprint remains, and when Bellanova do unrelated business in the future and associates Google them, all the Newcastle coverage is at the top of their hit.
Businesses interested in working / investing with Bellanova see the group’s Newcastle takeover press and are led to believe, “Oh, these guys must be a serious outfit, they tried to buy a Premier League football club”

Sadly, #NUFC are being used as a publicity vehicle
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