Read on Twitter
First tweet thread. Be kind.
I see a lot of PR shaming from journalists on the daily. Most times I see it and stay quiet. Now I can't.
I see a lot of PR shaming from journalists on the daily. Most times I see it and stay quiet. Now I can't.
No question journalists are inundated with bad PR pitches. There's maybe 5x the amount of "PR people" to 1 reporter. It's insane.
PR "pitches" are relevant 2 everyone. Founders to investors. Journalists to editors. PR people to http://reporters.An employee to a boss for a raise. An employee to customer prospects. U need to carefully articulate the story and give the "WHY" in less than 6 sent.
You must build relationships. Most people have forgotten about this. Always be building is not just for founders. You must always be building relationships with the people you want to speak with every day to better understand their content strategy.
There are no favors. There's no magic button. Sometimes a bad PR pitch happens. Most bad PR pitches happen from media blasting. Media blasting is the 90s.
Ways to be successful in 2020: Stay relevant with the client you rep. Are you touching base again after a successful PR pitch with new sources and other ideas or are you being annoying?
Always use email than Twitter. An email for hard news. Twitter for building relationships.
Say thank you. A journalist has maybe 1 minute to read your pitch and respond while they spend the majority of their time writing, coordinating, collaborating, and deleting their spammy inbox. A thank you goes a long way!
Last: PR is not hard. It's strategic. It's carefully executed. It's actually very fun. There are so many good reporters out there who I love working with & highly respect their work. A few: @meliarobin @anahadoconnor @DimaVitanova @alex
