Whats the most interesting part of being here?

For me it’s what we see on the TL.

It’s examples of good copy.

The power of words to persuade.

It’s a powerful thing.

Short Thread

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1.

Before joining here I didn’t appreciate copy at all.

That advert at a bus stop....

Just an advert.

That piece in a magazine....

Skip over it.

Now I find myself drawn to good copy.

More than that I want to understand it.

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2.

Now I’m a guy who likes humour.

Here are a couple of examples which caught my eye.

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3.

I don’t know if this story left the UK.

Did you know KFC actually ran out of chicken?

They had to close outlets here.

The companies response

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4.

Imagine responding to a massive eff up with:

FCK

We’re sorry

It was:

-Short
-Honest
-Humour

Only now do I truly appreciate how good this was.
5.

Let’s jump across the pond.

Here is an example I’ve found through research.
6.

An opportunist piece on the back of Donald Trumps election victory.

Durex Lubes.
Get in anywhere.
Really. Anywhere.

Looks like I’ve found what I like:

-Short
-Humourous
7.

As someone with a new passion in this area.

I would love some examples of good copy.

What do you like?

What catches your eye?

Who does it best here?

Drop them below.

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