Whats the most interesting part of being here?
For me it’s what we see on the TL.
It’s examples of good copy.
The power of words to persuade.
It’s a powerful thing.
Short Thread
For me it’s what we see on the TL.
It’s examples of good copy.
The power of words to persuade.
It’s a powerful thing.
Short Thread

1.
Before joining here I didn’t appreciate copy at all.
That advert at a bus stop....
Just an advert.
That piece in a magazine....
Skip over it.
Now I find myself drawn to good copy.
More than that I want to understand it.
Before joining here I didn’t appreciate copy at all.
That advert at a bus stop....
Just an advert.
That piece in a magazine....
Skip over it.
Now I find myself drawn to good copy.
More than that I want to understand it.

2.
Now I’m a guy who likes humour.
Here are a couple of examples which caught my eye.
Now I’m a guy who likes humour.
Here are a couple of examples which caught my eye.

3.
I don’t know if this story left the UK.
Did you know KFC actually ran out of chicken?
They had to close outlets here.
The companies response


I don’t know if this story left the UK.
Did you know KFC actually ran out of chicken?
They had to close outlets here.
The companies response



4.
Imagine responding to a massive eff up with:
FCK
We’re sorry
It was:
-Short
-Honest
-Humour
Only now do I truly appreciate how good this was.
Imagine responding to a massive eff up with:
FCK
We’re sorry
It was:
-Short
-Honest
-Humour
Only now do I truly appreciate how good this was.
6.
An opportunist piece on the back of Donald Trumps election victory.
Durex Lubes.
Get in anywhere.
Really. Anywhere.
Looks like I’ve found what I like:
-Short
-Humourous
An opportunist piece on the back of Donald Trumps election victory.
Durex Lubes.
Get in anywhere.
Really. Anywhere.
Looks like I’ve found what I like:
-Short
-Humourous
7.
As someone with a new passion in this area.
I would love some examples of good copy.
What do you like?
What catches your eye?
Who does it best here?
Drop them below.


As someone with a new passion in this area.
I would love some examples of good copy.
What do you like?
What catches your eye?
Who does it best here?
Drop them below.


