Keep your readers HOOKED in your emails

~ How to keep your reader engaged the WHOLE way ~

+++ A thread +++
1.

Subject lines

- Don't be generic
- Mix it up
- Show a personality
2. Subject lines continued...

5 styles that work:

- How to's (just make sure to add some zest to them)
- Curiosity (have fun with this one)
- Throw in symbols occasionally
- Shock headline
- Short + personable

Just make sure to mix it up
3. First line (first sentence of email)

Couple keys with your first line

- Keep it short
- Hit them hard with it
- Add some intrigue to it

You want it short for mobile

You want to hit them hard so they keep reading
4. Structure

DO NOT...

Start out with a big fat chunky paragraph

You can throw those in later (if done right), but your first line should be as single as a eunuch

You want it clean to the eye

You won't accomplish that if the first sentence isn't one line
5. First line ideas

- Start out with a strong statement
- Start out with a personable line
- Start out with a joke
- Start out with hyper curiosity
- Start out with mystery
- Start out hinting at a story

Capiche?

Lots of cools ideas to hook those basturds from the get-go
Alright, now go start creating some slick emails

& remember it's not just:

- Gather some names to your list
- Compose email about your topic
- Send email

If you do that you'll burn out in 2 seconds

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