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POWER PUNCH PRO CASE STUDY
I told you that I'd write a case study of the video that generated @LabibYasir (Yes, he does ecom. And he's amazing at it) over 76k.
So here it is.
I'll breakdown the video and the results in this (probably long) thread!
Use this as you wish...
I told you that I'd write a case study of the video that generated @LabibYasir (Yes, he does ecom. And he's amazing at it) over 76k.
So here it is.
I'll breakdown the video and the results in this (probably long) thread!
Use this as you wish...
Let's start with the video that did some huge numbers shall we?
Take a look at it, did it catch your attention?
Good.
Let me break down the process of it!
Take a look at it, did it catch your attention?
Good.
Let me break down the process of it!
Here is the timeline for the video.
So. I've made a thread before explaining how I make my videos.
You probably read that I always get my copy done first.
@copyblondie wrote the copy for this ad, and as you can see it's converting. And good as fuck.
Let's break down the copy
So. I've made a thread before explaining how I make my videos.
You probably read that I always get my copy done first.
@copyblondie wrote the copy for this ad, and as you can see it's converting. And good as fuck.
Let's break down the copy
''Want To Get Exploding Punching Power?''
That's the leading question, it's a good one. Since every fighter wants that. It breeds curiosity
''Uhh yeah, but how?''
Now, here is why the video and the copy must be congruent.
The video starts of super-strong
That's the leading question, it's a good one. Since every fighter wants that. It breeds curiosity
''Uhh yeah, but how?''
Now, here is why the video and the copy must be congruent.
The video starts of super-strong
You can see a person (with the actual product) hit and kick super hard.
Normally I keep the sound off but here it was actually beneficial to keep it on, gives the video some more kick, and makes people watch.
I added some cool effects to it when he lands a punch.
Normally I keep the sound off but here it was actually beneficial to keep it on, gives the video some more kick, and makes people watch.
I added some cool effects to it when he lands a punch.
Immediately after asking the question we give the solution.
''Gain faster punches and kicks with this''
Pretty self-explanatory right?
Then this part comes.
A statement on the red box. And some text supporting it
The box moves to the beat for extra engagement, it looks
''Gain faster punches and kicks with this''
Pretty self-explanatory right?
Then this part comes.
A statement on the red box. And some text supporting it
The box moves to the beat for extra engagement, it looks
@LabibYasir Just has some great content to support his product. That helps. A LOT.
I don't want to get into the video too much, you can see for yourself why it works :)
Good Copy + Good Product + Good Content + Good Editing = WINNING VIDEO AD
Sinple really..
I don't want to get into the video too much, you can see for yourself why it works :)
Good Copy + Good Product + Good Content + Good Editing = WINNING VIDEO AD
Sinple really..
LET'S GET INTO THE FB ADS PART
Labib was so kind to send me screenshots of all the results over the period that it ran (it's still running btw)
I'll analyze the results a bit in the upcoming tweets.
Huge props to labib for his FB Ads skills, it's not just the video ad!
Labib was so kind to send me screenshots of all the results over the period that it ran (it's still running btw)
I'll analyze the results a bit in the upcoming tweets.
Huge props to labib for his FB Ads skills, it's not just the video ad!
I just provide the means to get to success, but you are the one who needs to run the ads and make it work!
Okay let's get into it.
Here's the total result from june 28th till august 18th. Almost 2 months.
Labib runs more videos, the video I made him is for prospecting!
Okay let's get into it.
Here's the total result from june 28th till august 18th. Almost 2 months.
Labib runs more videos, the video I made him is for prospecting!
Those who don't convert from my video (which is targeted against a cold audience) will get retargeted! That's where the other revenue comes from.
Here are (most of) the results!
Pretty good huh?
You might think the ROAS aren't that high, it is.
Here are (most of) the results!
Pretty good huh?
You might think the ROAS aren't that high, it is.
It's very easy to get super high ROAS on a low ad spend, but anyone who has scaled up to spending THOUSANDS a day knows that it isn't attainable to keep those 10 ROAS up.
One of the ad sets did 6.58 ROAS though ;)
Average of 2.13, a number Labib and I are very happy with!
One of the ad sets did 6.58 ROAS though ;)
Average of 2.13, a number Labib and I are very happy with!
18.5% of the video is watched, that might sound like shit but for FB ads that's pretty good!
This means that the scroll stopper works.
Let's get into some other metrics
This means that the scroll stopper works.
Let's get into some other metrics
CPC at $0.25
CTR at 1.69%
133k Clicks
Sounds pretty good to me!
Super low CPC, 133,000 people went to the site, of which a lot have converted on site.
Something to note too is that your website has to be A+
CTR at 1.69%
133k Clicks
Sounds pretty good to me!
Super low CPC, 133,000 people went to the site, of which a lot have converted on site.
Something to note too is that your website has to be A+
You can have the best video ads and drive a TON of traffic to your site, but it doesn't mean that it'll convert if your copy and site is SHIT
Fix that first, my team and I can help with that too.
This is my first ever case study, I'd say that it's a pretty good one!
Fix that first, my team and I can help with that too.
This is my first ever case study, I'd say that it's a pretty good one!
I'm packed right now regarding video ads, but we'll be taking on new clients in September!
DM to apply!
Oh and by the way,
@copyblondie and I will do a special offer for 3 clients.
We'll make you 2 video ads including 2 professionally written ad copy + New site copy.
DM to apply!
Oh and by the way,
@copyblondie and I will do a special offer for 3 clients.
We'll make you 2 video ads including 2 professionally written ad copy + New site copy.
DM me ''OFFER'' if you'd like to hear more about this!
Only doing 3 of these to try something out...
Expect more case studies soon!
Have a blessed day.
Only doing 3 of these to try something out...
Expect more case studies soon!
Have a blessed day.
https://twitter.com/StackingEUR/status/1296771581641928707?s=20
RT if you liked the thread!
P.S
https://twitter.com/StackingEUR/status/1273961908215914498?s=20
Here is the thread about how I make my video ads
RT if you liked the thread!
P.S
https://twitter.com/StackingEUR/status/1273961908215914498?s=20
Here is the thread about how I make my video ads
