Sums up the warning that networks don't care WHY we share, just THAT we share: "a small minority provoking a backlash that ends up amplifying their messaging, raising their profiles and possibly introducing more people to a range of conspiracy theories." https://firstdraftnews.org/latest/coronavirus-how-pro-mask-posts-boost-the-anti-mask-movement/

"Analyzing use of the #NoMasks hashtag during July 2020, First Draft found that posts promoting misinformation about masks gained little traffic and remained mostly within fringe communities. But while their views remain fringe, backlash against them is boosting their profiles."

"the amplification of anti-mask chatter [by social media/news] is giving the impression that the trend is more ubiquitous [...]. In reality, it appears that most people support the wearing of masks — so much so that they’re happy to tweet about it and ridicule those who don’t."

Really great/clarifying work here by @CarlottaDotto and @lydmorrish!