1stly huge S/O to @popcast again, you becoming very important to the game.

Now when it comes to “bringing it home” or using more vernac in SA hip hop, I too support the idea, but I have a question. How come when people do reggae music, they all sound Jamaican...?
...whether you from SA, UK or America...when making reggae music, everyone sounds Jamaican and it doesn’t seem to bother anybody. Same with R&B, we have no problem with sounding like BoysIIMen or Maria Carey when singing but when you rap, ten goal post change...
I am for identity in your music, it’s important you have an identity that differentiate you from the rest. Language can do this well, Amongst other things. Language is important but so is content, no use talking unrelatable or stupid ish in your language just to “bring it home”.
Lastly, I agree with Scoop...I know I support and given love to the younger generation, and I’m not the only one but the truth is, the relationship between the OGs and New Wave isn’t as good as it should be...intact it’s bad in my opinion...
I’ve witnessed so many studio session where the OG is always trying to ensure he is respected by the wave, it always becomes a student teacher session...AND THAT SUCKS. It should be Artist to Artist, mutual respect on the art not your longevity or time in the game.
We talk about the OGs supporting the new wave. THAT SHIT DONT HAPPEN ENOUGH. I know this cos hip hop itself doesn’t support each other, nevermind the OGs supporting the new wave. Niggas don’t support other artists PERIOD, so the idea that we support the new wave DOESNT ADD UP
Again, we OGs have no right to tell the new wave what to do and how to do it, it’s not like we had it 100% either... we act like the new wave has taken what we created an messed it up...TOTAL BS. They picked up the mess we left and are doing pretty well with it.
Content is most important in music, from lyrics to instruments...language is a tool used to reach a specific audience but the music is not exclusive to that audience either.

There use to be this idea that SA needs to create it own kind of hip hop...NO WE DONT!...
I don’t know of a nation that is creating their “own” hip hop, it’s the same HIP HOP beats & content and language used by the artist is enough to say this is “French Hip Hop” not the use French horns. lyrical content!! Like Vigi said, doesn’t have to be launguage bu referencing.
Not “&” rather “but content and language....”
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