Would you work:
- 16 hours a day
- for 6 days a week
- for 6 straight months
To protect your job during a pandemic?
A thread about *becoming indispensable*
- 16 hours a day
- for 6 days a week
- for 6 straight months
To protect your job during a pandemic?
A thread about *becoming indispensable*
Seth Godin describes the ultimate career power move as becoming A LINCHPIN.
The ultimate financial security "power move" is becoming INDISPENSABLE
From the Godin's book
https://www.amazon.com/dp/B00371V91S/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1
The ultimate financial security "power move" is becoming INDISPENSABLE
From the Godin's book

So how can you make yourself INDISPENSABLE
1. Develop unique skills
2. Become your boss' Tylenol
3. Gatekeep unique information
1. Develop unique skills
2. Become your boss' Tylenol
3. Gatekeep unique information
Now back to my friend:
The day the pandemic started, he immediately raised his hand and took on a SECOND role within his company
Role 1: Debt underwriting
Role 2: Debt restructuring (skills acquired from a previous job)
In his words: "I only had time for a 45 min run each day"
The day the pandemic started, he immediately raised his hand and took on a SECOND role within his company
Role 1: Debt underwriting
Role 2: Debt restructuring (skills acquired from a previous job)
In his words: "I only had time for a 45 min run each day"
And the layoffs arrived a month later.
15% across the board.
No function, seniority, location were spared.
He survived. (For now.)
15% across the board.
No function, seniority, location were spared.
He survived. (For now.)
An "easy" way to become indispensable is to be the best in your field.
When I surveyed 323 RadReaders, here's where they self-ranked themselves.
What else can you do to become indispensable?
When I surveyed 323 RadReaders, here's where they self-ranked themselves.
What else can you do to become indispensable?
STEP 1:
DEVELOP UNIQUE SKILLS
The common misconception is that you need to become a coder (or Elon going from Payments to Space)
NOPE. Look for *adjacent* skills.
DEVELOP UNIQUE SKILLS
The common misconception is that you need to become a coder (or Elon going from Payments to Space)
NOPE. Look for *adjacent* skills.
STEP 2:
BECOME YOUR BOSS' TYLENOL
Could you imagine a life without Tylenol?
Neither can your boss
BECOME YOUR BOSS' TYLENOL
Could you imagine a life without Tylenol?
Neither can your boss
"Should you sell pain killers or vitamins?"
It's an old adage from any Marketing 101 textbook.
From @Ednever blog
http://marketingiseasy.com/tylenol-or-vitamins/
It's an old adage from any Marketing 101 textbook.
From @Ednever blog

How can you become your boss' Tylenol?
Tylenol #1: Be their second brain (i.e. an assistant on steroids)
Track their tasks, deliverables, and deadlines.
Send them smart reminders to keep them on track
Tylenol #1: Be their second brain (i.e. an assistant on steroids)
Track their tasks, deliverables, and deadlines.
Send them smart reminders to keep them on track
Tylenol #2: Organize your team’s information
According to IDC, knowledge workers spend 4.5 hours a week.
If that's not Tylenol, idk what is
According to IDC, knowledge workers spend 4.5 hours a week.
If that's not Tylenol, idk what is
Tylenol #3: Create dashboards
Your boss is struggling for a centralized place containing metrics, goals and KPIs.
Create this doc in a simple spreadsheet and constantly remind them where they can find it.
Your boss is struggling for a centralized place containing metrics, goals and KPIs.
Create this doc in a simple spreadsheet and constantly remind them where they can find it.
Tylenol #4: Make them smarter (using curation)
Everyone wants to be smarter.
No one has the time to navigate Twitter to find the top 5 articles on Remote Work.
Curate, summarize, distill.
Everyone wants to be smarter.
No one has the time to navigate Twitter to find the top 5 articles on Remote Work.
Curate, summarize, distill.
Now here's where it gets 
STEP 3:
BECOME A GATEKEEPER TO UNIQUE INFO
Access is hot.
Access is a moat.

STEP 3:
BECOME A GATEKEEPER TO UNIQUE INFO
Access is hot.
Access is a moat.
These people all got rewarded:
- The A&R who found Lil Nas X
- The angel investors in Stripe
- The reporter who scoops LeBron's next landing place
Gatekeeping that access will make you indispensable.
- The A&R who found Lil Nas X
- The angel investors in Stripe
- The reporter who scoops LeBron's next landing place
Gatekeeping that access will make you indispensable.
But unique information doesn't always lie with the Maverick Carters and David Geffens.
When I was looking to find the next big "hedge fund launch," here were some unlikely sources:
When I was looking to find the next big "hedge fund launch," here were some unlikely sources:
One approach, from @bencasnocha:
Identify the SHADOW POWER
From "10,000 hours with Reid Hoffman [ https://casnocha.com/Reid-Hoffman-lessons ]
Identify the SHADOW POWER
From "10,000 hours with Reid Hoffman [ https://casnocha.com/Reid-Hoffman-lessons ]
My personal approach: GENEROSITY-FIRST NETWORKING
1. Having a system
2. Following-up methodically
3. Leading with generosity
4. Connecting the dots https://radreads.co/superconnector-secrets/
1. Having a system
2. Following-up methodically
3. Leading with generosity
4. Connecting the dots https://radreads.co/superconnector-secrets/
Being INDISPENSABLE is RAD.
It's high skill.
BUT it's low-leverage.
Yes. THERE'S MORE.
We'll explore the top right quadrant at our FREE 5-day Bootcamp
https://radreads.ck.page/10k
/FIN (for now)
It's high skill.
BUT it's low-leverage.
Yes. THERE'S MORE.
We'll explore the top right quadrant at our FREE 5-day Bootcamp

/FIN (for now)