Everyone on Money Twitter wants passive income and (except for me) hates on 9-5 or "trading time for money"

But there is a bridge between the two:

Value-based pricing

This is when you tie your fees/compensation directly to your value provided

Most of us are familiar with some aspects of this: sales commissions. As you bring in more sales, you get paid more.
But there are a million ways to do this!

If you do an automation job for a client that saves them $1 mln/year, charge a % of that. (not an hourly rate!)

If you set up a marketing funnel that brings a business 20 new leads / month, and each is worth $100, then that's $20,000 of value. Ask for $5k.

This is a great way either to improve your income at the 9-5 or to break free.

This is exactly how @oliviercantin escaped his 9-5

Imagine you have marketing skills at your 9-5. As a freelance, you set up a couple of marketing funnels that perform, and get a cut of that.

This could turn into a decent second income quickly, and perhaps your own full-time business.

All for a small risk on your pricing