A darkly funny thing about avian leukosis is that when it emerged it was initially referred to as "chicken cancer" so I have a bunch of frantic letters from people who are writing to the Secretary of Agriculture in 1962 like PLEASE TELL ME IF CHICKEN CAUSES CANCER
Meanwhile all the trade journals are printing articles like "HOW DO WE TELL PEOPLE THAT 'CHICKEN CANCER' ISN'T A BIG DEAL" so the poultry industry was fully aware that people were freaked out.
The big roadblock was unlike other deal-breaker diseases like Newcastle and cocci, there wasn't an immediate solution - you couldn't just throw antibiotics at it and scientists struggled to develop a vaccine.
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