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Copywriters must be abreast of the current trends or fads in the world of advertising.
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These trends, whether in TV commercials or copy production, helps to identify new language.
It also helps to identify the hottest categories of products.
Also, identification of trends can help you increase the effectiveness of your ad.
It also helps to identify the hottest categories of products.
Also, identification of trends can help you increase the effectiveness of your ad.
When you identify a trend and tie it to your copy,
You promptly increase the response rate of your copy.
But you need to be careful;
You promptly increase the response rate of your copy.
But you need to be careful;
fads can fade as quickly as they grow.
When you tie your product to a current trend,
People will associate that product with the current trend.
At that time, the product will gather enough publicity, and sales will increase.
When you tie your product to a current trend,
People will associate that product with the current trend.
At that time, the product will gather enough publicity, and sales will increase.
But as soon as the trend fades, sales of the product will also go down with the trend.
So, in using fads to sell your product,
Ensure that you capture then as quickly as you can.
Trends are effective publicity devices when used in their early moments.
So, in using fads to sell your product,
Ensure that you capture then as quickly as you can.
Trends are effective publicity devices when used in their early moments.
Use them in the period when their light is dying out,
The product may suffer a colossal capitulation in sales.
The talk of fads brings me to the next point which is timing.
In advertising, timing is very essential.
The product may suffer a colossal capitulation in sales.
The talk of fads brings me to the next point which is timing.
In advertising, timing is very essential.
You don’t want to come into a fad when it’s running on its last legs.
The right timing is when the fad is in its early life.
But timing goes beyond this.
Timing also addresses the introduction of a product to the market.
The right timing is when the fad is in its early life.
But timing goes beyond this.
Timing also addresses the introduction of a product to the market.
You also don’t want to be too early or too late with introducing the product to the market.
You want to put the product out when the customers are ready.
How do you know if the market is ready?
You want to put the product out when the customers are ready.
How do you know if the market is ready?
The truth is there’s no sure way to know this.
That's why it’s important that your test-run your ad on a small scale before a massive rollout.
This way, you can evaluate the performance of the ad and contain losses.
That's why it’s important that your test-run your ad on a small scale before a massive rollout.
This way, you can evaluate the performance of the ad and contain losses.
While this is no guarantee that the ad will perform well –
Many factors can influence the market's reaction to a product –
It serves as a good indicator of how the market perceives the product.
Many factors can influence the market's reaction to a product –
It serves as a good indicator of how the market perceives the product.
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https://twitter.com/salesmaverick__/status/1296130119657033729?s=20
https://twitter.com/salesmaverick__/status/1296130119657033729?s=20