most of these new tech product virtual presentations are pretty cringe. teleprompters, scripted bad jokes, general awkwardness. i really like microsofts duo presentation, they embraced the awkwardness and it worked... continued below
long, uncut shots felt honest - moments where @panos_panay and the other hosts would acknowledge the camera, ask if the camera shot worked or where they should be looking. by embracing the imperfect it felt authentic like i was in the room with them
being in front of a camera is not a natural or comfortable thing.. any YouTuber knows this well. putting technologists in front of the camera is a challenge, expecting them to be Jimmy Fallon is a recipe for eye-rolling cringe.
here's the video. its long and if you're not interested in tech you might find it boring, which is the idea.. this isnt meant to be entertainment and thats why it worked -
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