1/ If you saw somebody steal an old lady’s wallet, you’d probably disown them.

But for some reason when someone steals from people online, nobody seems to care.

It’s like our brains need visceral, physical action to register the severity.

For Example...

2/ Which feels more serious:

Home Burglary vs. Hacking

Stealing Wallets vs. Finding Credit Cards on The Dark Web

Stealing Money From Alzheimer’s Patients vs. Tech Support Scams

3/ In many cases, the latter causes far more damage and pain, yet in our brains the former is more serious because it happened in person. It’s gory and visceral.

For the most part, these people walk comfortably among us. But they are criminals too—just a bit smarter than average