đź’ˇInstagram's most recent feature, REELSđź’ˇ

What are they?

How do they work?

Why are they so effective?

Should you use them?

[THREAD]
Instagram took advantage of the recent controversy with Tiktok. They stole their 15 second mini video concept and implemented it into their platform.

Reels have the same ratio as stories and IGTV (9:16) It covers your entire screen.
As soon as you watch one Reel, the next one pops up. Just like it does on TikTok. Never ending content. Never ending dopamine hits.

It's an incredible way of making users stay on your platform for as long as possible, and thus making as much money as possible.
If you want to post a Reel on your account

You first have to go on the home tab and click on the stories option (Top left)

Then, at the bottom you should see a Reel option

Upload your video, add music or captions if you want

Done

It is very straight forward and simple
If you post a Reel they show up in your feed and the TOP OF THE EXPLORE PAGE by default

Do you realize how crazy that is?

Of course it won't be shown to millions of people, IG still has to determine how good the content is

But still..

You are on top of explore BY DEFAULT
This is why they're so effective, they almost always do good

I've tested them extensively over the past few days, and they perform better than normal videos 90% of the time

The reach is incredible
My suggestion is, use reels as much as possible as they're still hot

Every time Instagram adds a new feature it performs incredibly well

Why?

They want to push and promote this feature as much as possible

You can exploit this
If you found any value in this Thread, please share the first tweet to help out more people https://twitter.com/PascalGrosz/status/1296055628348129280?s=20
For example

I just posted a Reel: 12k views within the first hour

Normal posts get anywhere from 4-10k first hour
You can follow @PascalGrosz.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

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