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Fancy giving smart shopping campaign a go but don't want to risk performance?
Here is a thread that will show you the best way to trial smart shopping campaigns
(1/7) #ppcchat
Here is a thread that will show you the best way to trial smart shopping campaigns
(1/7) #ppcchat
Pull a product ID report in Google Ads and make sure you use at least 3+ months worth of data.
(2/7) #ppcchat
(2/7) #ppcchat
Add filters to the product ID report to filter for poor performing products e.g.
Cost > ÂŁ100 and conversions < 0 (download these high spenders but no conversions)
Clicks < 0 (download these products that aren't getting any traffic)
(3/7) #ppcchat
Cost > ÂŁ100 and conversions < 0 (download these high spenders but no conversions)
Clicks < 0 (download these products that aren't getting any traffic)
(3/7) #ppcchat
Assign these poor performing products a custom label and upload into the Google Merchant Center.
This will help you segment the poor performing products that you want to trial for smart shopping.
(4/7) #ppcchat
This will help you segment the poor performing products that you want to trial for smart shopping.
(4/7) #ppcchat
Create a feed rule to make sure that all of the other products that won't be used for smart shopping get assigned a 'manual_shopping' custom label.
Feed rule below
(5/7) #ppcchat
Feed rule below
(5/7) #ppcchat
Create a brand new smart shopping campaign that just targets the 'smart_shopping' product IDs.
Apply an inventory filter to standard shopping campaigns (campaign settings > inventory filter) to only filter in 'manual_shopping' products.
(6/7) #ppcchat
Apply an inventory filter to standard shopping campaigns (campaign settings > inventory filter) to only filter in 'manual_shopping' products.
(6/7) #ppcchat
In summary, you should have:
- Your manual shopping campaign, excluding any poor performing products.
- A new smart shopping campaign that only contains poor performing products.
It's a risk-free approach to trialling smart shopping campaigns!
(7/7) #ppcchat
- Your manual shopping campaign, excluding any poor performing products. - A new smart shopping campaign that only contains poor performing products.It's a risk-free approach to trialling smart shopping campaigns!
(7/7) #ppcchat
