Read on Twitter
The idea of building in public is becoming more and more popular.
That is because it works!
There are countless examples of people that have used this strategy to help grow their business.
Here are 10 tips / examples and 1 warning…..
/thread
That is because it works!
There are countless examples of people that have used this strategy to help grow their business.
Here are 10 tips / examples and 1 warning…..
/thread
2/ It is impossible to talk about building in public without talking about @buffer.
@joelgascoigne and the team pioneered this strategy when they began sharing everyone’s salaries publicly in 2013.
To this day, this is still a practice of theirs
@joelgascoigne and the team pioneered this strategy when they began sharing everyone’s salaries publicly in 2013.
To this day, this is still a practice of theirs
3/ Here is a spreadsheet of all of the @buffer employee’s salaries.
I still can barely believe they do this. https://docs.google.com/spreadsheets/d/11s9VSyf4yaYUsqBKLaVH78NL8wdl8gXoj5BGAzjIFuc/edit#gid=671465451
I still can barely believe they do this. https://docs.google.com/spreadsheets/d/11s9VSyf4yaYUsqBKLaVH78NL8wdl8gXoj5BGAzjIFuc/edit#gid=671465451
4/ @Indiehackers is a perfect place to be open about your process.
I read @harrydry’s entrie story about building @goodmarketinghq and loved it!
MY BIGGEST TAKE AWAY: Twitter threads work!
https://www.indiehackers.com/product/marketing-examples
I read @harrydry’s entrie story about building @goodmarketinghq and loved it!
MY BIGGEST TAKE AWAY: Twitter threads work!
https://www.indiehackers.com/product/marketing-examples
5/ Be open about learning
@harrydry showed me threads work but implementing the strategy still proved tough for me.
Once I followed @brandonthezhang and @tobydoyhowell it all clicked.
This is still one of my favorite threads https://twitter.com/tobydoyhowell/status/1272674455681024000?s=20
@harrydry showed me threads work but implementing the strategy still proved tough for me.
Once I followed @brandonthezhang and @tobydoyhowell it all clicked.
This is still one of my favorite threads https://twitter.com/tobydoyhowell/status/1272674455681024000?s=20
6/ Tell a Story
A story can be as simple as continuing to update people on the progress of your project.
@amlewis4 does an amazing job at this with his newsletter.
People are often secretive about these numbers but not him https://twitter.com/amlewis4/status/1295535473222455298?s=20
A story can be as simple as continuing to update people on the progress of your project.
@amlewis4 does an amazing job at this with his newsletter.
People are often secretive about these numbers but not him https://twitter.com/amlewis4/status/1295535473222455298?s=20
7/ Dont just share the positives
@shpigford is the founder of @baremetrics, they are a part of @theopenstartups movement but he doesnt only share the good things
Below is a list of all of the ups and downs he’s had before the success with @baremetrics https://twitter.com/Shpigford/status/1033032915175858176?s=20
@shpigford is the founder of @baremetrics, they are a part of @theopenstartups movement but he doesnt only share the good things
Below is a list of all of the ups and downs he’s had before the success with @baremetrics https://twitter.com/Shpigford/status/1033032915175858176?s=20
8/ Share the numbers
This is typically in regard to your business but if you have a good story and its not directly related to your business it can still resonate.
@DruRly did a great job with that on this post. I still can’t believe this story! https://twitter.com/DruRly/status/1260264811092414465?s=20
This is typically in regard to your business but if you have a good story and its not directly related to your business it can still resonate.
@DruRly did a great job with that on this post. I still can’t believe this story! https://twitter.com/DruRly/status/1260264811092414465?s=20
9/ Help others
@shl is doing just that.
The normal VC/ Angel way is to be quiet about your process as @jason says but Sahil isn’t going to do that.
He knows that building in public can help so many people learn and maybe join him in the future. https://twitter.com/shl/status/1295441842658373632?s=20
@shl is doing just that.
The normal VC/ Angel way is to be quiet about your process as @jason says but Sahil isn’t going to do that.
He knows that building in public can help so many people learn and maybe join him in the future. https://twitter.com/shl/status/1295441842658373632?s=20
10/ Let others help you
Building in public doesn’t need to be selfless either, it can help you too.
Look at this post by @dr, by not building in a vacuum he is learning from those that came before him https://twitter.com/dr/status/1295704176601653249?s=20
Building in public doesn’t need to be selfless either, it can help you too.
Look at this post by @dr, by not building in a vacuum he is learning from those that came before him https://twitter.com/dr/status/1295704176601653249?s=20
11/ Use it as motivation
I love what @stephsmithio is doing here.
She presold her guide, told people how many she sold and is using that as a push to start writing. https://twitter.com/stephsmithio/status/1288545957869580289?s=20
I love what @stephsmithio is doing here.
She presold her guide, told people how many she sold and is using that as a push to start writing. https://twitter.com/stephsmithio/status/1288545957869580289?s=20
Quick update, @stephsmithio is crushing it!
Go check out her guide here -> https://gumroad.com/l/doing-content-right https://twitter.com/stephsmithio/status/1295321465332445184?s=20
Go check out her guide here -> https://gumroad.com/l/doing-content-right https://twitter.com/stephsmithio/status/1295321465332445184?s=20
12/ Help others do it!
Once you see the benefits of building in public, the best thing you can do is pass it on to others.
I am trying to do that with this thread and @thisiskp_ is doing that with his new project.
I love it and just subscribed :) https://twitter.com/thisiskp_/status/1294656956016267264
Once you see the benefits of building in public, the best thing you can do is pass it on to others.
I am trying to do that with this thread and @thisiskp_ is doing that with his new project.
I love it and just subscribed :) https://twitter.com/thisiskp_/status/1294656956016267264
13/ It’s not all roses and sunshine
Building in public can be great.
People will follow your story, learn from you and it will help you get more customers but…
Some people will use it against you.
Sorry, this happened to you @jdnoc https://twitter.com/jdnoc/status/1290340524205932544
Building in public can be great.
People will follow your story, learn from you and it will help you get more customers but…
Some people will use it against you.
Sorry, this happened to you @jdnoc https://twitter.com/jdnoc/status/1290340524205932544
All of that said, I think building in public is a great tool as you have seen above.
It has its negatives but can be a great way to grow your audience especially early in your business.
I am going to do more of this with @rocketshipjobs
It has its negatives but can be a great way to grow your audience especially early in your business.
I am going to do more of this with @rocketshipjobs
If you enjoyed this and want to read more about business, specifically fast growing, high potential startups sign up for my newsletter http://rocketshipjobs.com 
