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The 100 true fans theory is such a useful framework to understand why people buy *expensive* online courses.
For those who aren't familiar, here's everything you need to know [a thread].
For those who aren't familiar, here's everything you need to know [a thread].
The 100 true fans theory is the idea that you only need 100 dedicated "true fans" to earn $1000/year per fan.
These "true fans" are more motivated by the need to improve their life.
In their minds, this specific creator will help them reach their goals.
These "true fans" are more motivated by the need to improve their life.
In their minds, this specific creator will help them reach their goals.
The amount of creators on popular course platforms that are earning ~$1000/month are growing YoY.
I know someone who had 15 people click on his landing page, and 5 of them paid $1000 for his course.
It's not how many followers you have but how many want to learn from you.
I know someone who had 15 people click on his landing page, and 5 of them paid $1000 for his course.
It's not how many followers you have but how many want to learn from you.
In short - a lot of intention to buy a course is motivated by the desire to improve one's life.
It's with exclusive access to a creator's content is what they believe, will help them achieve their personal goals.
It's with exclusive access to a creator's content is what they believe, will help them achieve their personal goals.
Supporting that creator is an output of that desire to learn.
For more information, check out this article by @lijin18: https://a16z.com/2020/02/06/100-true-fans/
For more information, check out this article by @lijin18: https://a16z.com/2020/02/06/100-true-fans/
