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One benefit of launching before you think you're ready is that you end up co-creating your product with your early adopters. They tell you what gaps there are in your product and how big of a priority it is.
And by co-creating with them, you end up building something far greater than you imagined – and in a different order than you imagined.
It really is a case of 1 + 1 = 3*
*I've always been bad at maths though.
It really is a case of 1 + 1 = 3*
*I've always been bad at maths though.
Realistically, this can't last forever, but this beginning phase will help you build a more rock-solid product because it's based on your vision and your customers' needs.
It also helps you build a narrative that makes sense.
It also helps you build a narrative that makes sense.
As a maker, it's easy to have a cast-iron statement for what you're building.
For me, the loose description I gave http://mikro.win was of a habit-forming app.
But my Mikrowinners (that's what I'm calling people who use my app
) have likened it more to a journaling app.
For me, the loose description I gave http://mikro.win was of a habit-forming app.
But my Mikrowinners (that's what I'm calling people who use my app
) have likened it more to a journaling app.
And that's what makes things really interesting.
I remember working with musicians in our first startup, and one thing that was said over and over again was that:
Once you make a song and release it, it's not really yours anymore.
I remember working with musicians in our first startup, and one thing that was said over and over again was that:
Once you make a song and release it, it's not really yours anymore.
You may have had feelings when you wrote your song, bu now it's a score to people's lives.
It's the soundtrack to someone's first kiss.
Or their first heartbreak.
Or their favourite rave.
Or their gym routine.
It's the soundtrack to someone's first kiss.
Or their first heartbreak.
Or their favourite rave.
Or their gym routine.
Building products is a bit like writing and releasing a song, although unlike a song, once your product is out you can iterate on it and improve it.
Side note: Kanye did in fact make edits to his album 'Life of Pablo' after it was released on Spotify. He made so many edits some tech people called is Songs-As-Service.
Nobody was happy about it.
Nobody was happy about it.
Anyways, this is to say, release your product earlier than you want if only to create something of value with your early adopters.
They'll also likely become your long term fans because they're making something with you.
They'll also likely become your long term fans because they're making something with you.
