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There are 6 main principles of influence according to Robert Cialdini in his book âInfluence: The Psychology of Persuasionâ and you can use that to your advantage.
1. Reciprocation - this simply means that we naturally like to return favors/kindness people show us. This is why you would pay the transport fare of a colleague that paid yours last week.
2. Commitment & Consistency - We basically like to appear consistent and committed to things we do. Itâs the reason you feel the need to do or stand by something when you have made it known to people.
3. Social proof - itâs based on what we see others (the majority) do. So we tend to go along with something when others do.
4. Liking - we are likely to say yes to the requests of people we know and like.
There are factors that can cause people to like someone.
There are factors that can cause people to like someone.
These are physical attractiveness, similarities we have with them, compliments you get, contact (we tend to like familiar things), when you cooperate with them, conditioning & association.
5. Authority - people like to follow/obey those in authority.
6. Scarcity - things look valuable and desirable to us when they are a bit scarce or limited.
6. Scarcity - things look valuable and desirable to us when they are a bit scarce or limited.
