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THREAD: On prorogation and public affairs strategy
Between now and the throne speech, the gov't will be working to frame the recovery.
Is it big, bold change or focused, surgical reforms?
This presents an opportunity for organizations to influence the agenda.
Between now and the throne speech, the gov't will be working to frame the recovery.
Is it big, bold change or focused, surgical reforms?
This presents an opportunity for organizations to influence the agenda.
It's important to think about how your story fits into possible frames of the recovery.
I'd want to really understand what kind of recovery Canadians want and align your interests with the public's.
What is their willingness to accept or embrace your ideas?
I'd want to really understand what kind of recovery Canadians want and align your interests with the public's.
What is their willingness to accept or embrace your ideas?
Polling can provide intelligence to refine messaging, create content for advocacy efforts or public agenda setting, and can be a great tool to engage and focus members, employees, or boards.
Assess the environment
Hypotheses outcomes
Test strategies
Assess the environmentHypotheses outcomesTest strategies
Organizations should also be putting their targetted digital campaigns into overdrive and telling their story and their vision for a post-COVID Canada directly to decision-makers.
BTW: Our friends at @spark_advocacy are really good at that
BTW: Our friends at @spark_advocacy are really good at that
