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How to create your *own* line of joggers/sweatpants, a thread:
Step 1: Source your fabric(s). Do this in person first, not online
Step 2: Find a local seamstress to create a sample for you. Give them a pair of joggers that you already love the fit of, to use as a guideline
Step 1: Source your fabric(s). Do this in person first, not online
Step 2: Find a local seamstress to create a sample for you. Give them a pair of joggers that you already love the fit of, to use as a guideline
Step 3: Once you’re happy with the sample, ask for 10 more just like it
Step 4: Research overseas manufacturers (this will give you the lowest cost per unit) OR keep it local
Step 5: Reach out to manufacturers. Send detailed info about your fabric and photos of sample
Step 4: Research overseas manufacturers (this will give you the lowest cost per unit) OR keep it local
Step 5: Reach out to manufacturers. Send detailed info about your fabric and photos of sample
Step 6: Choose a few manufacturers to test out. Mail them your sample and ask them to create one like it
Step 7: Wait for manufacturer samples to arrive (ask them to send back the original too) and choose one to work with based on the results
Step 8: Pay them a 30% deposit
Step 7: Wait for manufacturer samples to arrive (ask them to send back the original too) and choose one to work with based on the results
Step 8: Pay them a 30% deposit
Step 9: Start thinking about your brand name. Design your logo, labels, and tags
Step 10: Sign up for a $29/mo plan on http://shopify.com
Step 11: Build out your website and social media accts
Step 12: When joggers/sweats are ready to ship, send remaining 70% balance
Step 10: Sign up for a $29/mo plan on http://shopify.com
Step 11: Build out your website and social media accts
Step 12: When joggers/sweats are ready to ship, send remaining 70% balance
Step 13: When the pieces arrive, get with a good photographer to get quality product AND lifestyle shots (these are different)
Step 14: Carefully choose some instagram pages to post about your new product (you will have to pay for this)
Step 15: Watch the sales roll in
Step 14: Carefully choose some instagram pages to post about your new product (you will have to pay for this)
Step 15: Watch the sales roll in
Don’t forget to set up your FB pixel to retarget website visitors.
Also have a form on your website to collect emails and/or phone numbers. You may choose to offer a discount or freebie in exchange. Make sure it doesn’t pop up immediately though!
Also have a form on your website to collect emails and/or phone numbers. You may choose to offer a discount or freebie in exchange. Make sure it doesn’t pop up immediately though!
These are not the *only* steps, nor is it the only way to create a jogger line, but it will give you a great starting point and you can schedule a call with me for more.
Pro tip: Keep your logo small on your merchandise until you’ve gained a lot of brand recognition
For more ecommerce game, download my ecommerce ebook >> https://carolinelawless.co/pages/zero-to-launch
Schedule a call with me here >> https://calendly.com/carolinelawless/call
Schedule a call with me here >> https://calendly.com/carolinelawless/call
