The goal of this special collection is to turn "a unit of consumption into a unit of conservation", but can a special collection of rings and necklaces featuring Zambian emeralds and Mozambican rubies save Kenyan elephants?
Partnership like this also risk directing resources away from existing local conservation initiatives towards international conservation organisations that reinforce, rather than disrupt, the racist and imperial legacies of the conservation sector.
In this case, funds from this capsule collection are being directed towards new, international efforts to conserve the Ewaso Ng'iro River Basin rather than existing and successful initiatives in the region, such as @Kenya_IMPACT annual Camel Caravan to protect the Ewaso Ng'iro.
This is likely because supply chains and consumption were impacted by travel restrictions during the pandemic. This reinforces the idea of using conservation finance to alter consumption, rather than promote consumption as a solution to the biodiversity crisis.
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