A true story: When DC Comics moved to Burbank in 2015, a group of creators were flown out to make plans for the DCU. I met the new guy appointed to head book sales. I asked what his plans were to get DC books into the Scholastic Book Fair. 1/3
He looked at me blankly. "What's the Scholastic Book Fair?" he asked. I tried to hide how stunned I was. "Scholastic. They take books to every school in the country. Millions and millions of sales. That thing." More blank stares. 2/3
The person tasked with selling DC comics as books literally had not ever heard of the largest book-selling operation in the country. Perhaps because the audience was kids. Anyway, that guy got fired, and thank goodness DC later hired @michelewells. 3/3
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