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Breakdown of one of the best-selling infomercials of all the time - THE SNUGGIE!
Watch the video and then read, for full impact!
Let's dive in.
Watch the video and then read, for full impact!
Let's dive in.
It starts off with the problem.
Wanting to stay warm but not wanting to raise the heating bill
Offers a weak attack -
blankets as the go-to solution
but immediately points out the flaws in the usual method to tackle the problem -
It slips, and your hands are stuck inside.
Wanting to stay warm but not wanting to raise the heating bill
Offers a weak attack -
blankets as the go-to solution
but immediately points out the flaws in the usual method to tackle the problem -
It slips, and your hands are stuck inside.
The visual is instantly relatable to everyone.
Every person who has faced this feeling or irritation - getting out of the warm blanket to use the remote, will relate.
They understand the problem being addressed, immediately.
They want a solution.
They will keep watching.
Every person who has faced this feeling or irritation - getting out of the warm blanket to use the remote, will relate.
They understand the problem being addressed, immediately.
They want a solution.
They will keep watching.
Next, they give the solution without dwelling too much on the blanket - They immediately dismissed it and did not mention it again.
Notice the change in colors from BLUE (cold)to warmer and brighter colors.
Notice the change in colors from BLUE (cold)to warmer and brighter colors.
Right of the bat,
they address the two MAIN PAIN points -
keeping warm,
and having the freedom to use your hands.
The warmth and comfort are immediately understood with the facial expressions of the second lady.
You want to feel that warmth too.
they address the two MAIN PAIN points -
keeping warm,
and having the freedom to use your hands.
The warmth and comfort are immediately understood with the facial expressions of the second lady.
You want to feel that warmth too.
Hmm, but how many times do I really need to use the remote?
Not a very big issue, is it?
Not a very big issue, is it?
They go on to explain the MANY situations in which the product comes handy.
EVERY SINGLE PERSON will relate to atleast one of the 4 scenarios they mention-
- Use the remote
- Use the laptop
- Grab a snack
- Read a book
EVERY SINGLE PERSON will relate to atleast one of the 4 scenarios they mention-
- Use the remote
- Use the laptop
- Grab a snack
- Read a book
Do all of these, comfortably under covers.
Notice the different genders and ages they used
to make sure it is relatable for everyone.
Hmm, maybe you won't use it,
but grandma sure looks happy in it, no?
Notice the different genders and ages they used
to make sure it is relatable for everyone.
Hmm, maybe you won't use it,
but grandma sure looks happy in it, no?
Fine, it has sleeves. But will it really be comfortable?
Question answered with visuals.
The texture of the blanket shown makes us actually "feel" the material, as opposed to just colours.
This is the same reason textured backgrounds are better than plain simple backgrounds.
Question answered with visuals.
The texture of the blanket shown makes us actually "feel" the material, as opposed to just colours.
This is the same reason textured backgrounds are better than plain simple backgrounds.
Again, they show different age groups
using the snuggie in some relatable situations,
so you can already see how easy things will be
once you start using the snuggie.
The first use of the product is always in the mind of the prospect.
using the snuggie in some relatable situations,
so you can already see how easy things will be
once you start using the snuggie.
The first use of the product is always in the mind of the prospect.
They keep reiterating the same two benefits
from all possible angles,
to convince you that THIS IS THE SOLUTION.
from all possible angles,
to convince you that THIS IS THE SOLUTION.
Warmth - but this time saying that it fits well,
its oversized, so your feet will be warm too.
Being able to move while under covers - from a different angle
its oversized, so your feet will be warm too.
Being able to move while under covers - from a different angle
If you do buy, you will buy it for everyone -
your little kids,
your college-going kids,
Grandma and grandpa, everyone!
Talk about maximizing AOV lol.
your little kids,
your college-going kids,
Grandma and grandpa, everyone!
Talk about maximizing AOV lol.
Smart use of
babies,
pets
and kindling fire -
Instant indicators of warmth and most relatable to cuddling.
babies,
pets
and kindling fire -
Instant indicators of warmth and most relatable to cuddling.
Ending with warmth
and a slick call to action -
pick up the phone and call!
and a slick call to action -
pick up the phone and call!
If this helped,
a like on each of the tweets
and an RT would be much appreciated.
Thanks!
a like on each of the tweets
and an RT would be much appreciated.
Thanks!
