Just read this interesting article by @nscalice - "marketing funnels vs. marketing flywheels"

Here's what I learned

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The problem with funnels is that they lose their momentum at the bottom. As leads come in from top, the goal is to convert them into customers & then you're done!

Funnels are linear.

Why marketing flywheels? Because they have the power to fuel continuous growth

3 main components for a successful marketing flywheel:

a. Weight - what is your flywheel made of? solid metal? You can translate this into your product/service. If you have a great product/ service with happy customers, you have a heavy metal flywheel.

b. Force - this is your fuel - content, ads, offers, touchpoints. Every time a prospects interacts with your brand, it creates a force that propels your flywheel ahead.

c. Friction - this is product complexities & bad reputation. Friction is the enemy of every marketer. If you have unhappy customers, it will slow down your flywheel. Avoid friction at all costs.

Some flywheel examples:

HubSpot growth flywheel

Sparktoro content + SEO flywheel

Amazon growth flywheel