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Let’s bust some myths about social media content calendars, shall we?
Key events over the course of the year are planned for but day-to-day content is much more fluid. Planning too far ahead can lead wasting time and resources on content that may end up getting scrapped. 1/5
Key events over the course of the year are planned for but day-to-day content is much more fluid. Planning too far ahead can lead wasting time and resources on content that may end up getting scrapped. 1/5
Personally, I plan my basic content weekly with anything further ahead etched in pencil so I can be forming ideas how to best approach it.
Major campaigns are planned farther in advance, but we leave room to change the schedule based on the needs of each day. 2/5
Major campaigns are planned farther in advance, but we leave room to change the schedule based on the needs of each day. 2/5
If someone wants to know what sort of content we have planned for the quarter, I can provide a detailed outline.
But if someone wants to know what’s going to be posted on a specific date 3 months from now, it’s anybody’s guess.
3/5
But if someone wants to know what’s going to be posted on a specific date 3 months from now, it’s anybody’s guess.
3/5
Content planning during a crisis, like oh say a global pandemic, requires even more flexiblity—often planning content based on daily need and the tone of the day’s conversation.
Sticking to a strict calendar right now is just asking for trouble. 4/5
Sticking to a strict calendar right now is just asking for trouble. 4/5
It’s important to note that every social media manager operates differently. Just as no two chefs follow the same recipies exactly, no two SMMs work content calendars the same way.
Don’t think your SMM has to work a certain way because you read an article saying so. 5/5
Don’t think your SMM has to work a certain way because you read an article saying so. 5/5
