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Seeing so many folks on my TL talking about how communities are the *in* thing in 2020
Sharing some examples of OG products/brands that you've seen around for years (and some you might have even used)
Might help PMs/Founders looking to build communities as a layer
Sharing some examples of OG products/brands that you've seen around for years (and some you might have even used)
Might help PMs/Founders looking to build communities as a layer
1/ Dominique Mandonnaud founded @Sephora in France in 1970.
Half a century later, they launched "Beauty Forum" which has become one of the world’s largest fashion/cosmetic discussion destinations!
PS: Sephora's 2019 revenue was well over $10B
http://sephora.com/community
Half a century later, they launched "Beauty Forum" which has become one of the world’s largest fashion/cosmetic discussion destinations!
PS: Sephora's 2019 revenue was well over $10B
http://sephora.com/community
2/ You might have played with LEGO as a kid. But did you know there existed a community ideas page which is super popular?
Side benefit? LEGO channel on YouTube hit over 10B+ views recently!
http://ideas.lego.com
Side benefit? LEGO channel on YouTube hit over 10B+ views recently!
http://ideas.lego.com
3/ While we're all aware of the consumer-facing portal, the real strength of this well-balanced marketplaces is its supply community. And the numbers give it away:
@Airbnb >17-Aug-2020 17:00 GMT+2
968k+ members
1.25M+ total posts http://community.withairbnb.com
@Airbnb >17-Aug-2020 17:00 GMT+2
968k+ members
1.25M+ total posts http://community.withairbnb.com
4/ "Communities aren't a marketing expense; they're a business strategy"
Well defined by @harleydavidson - a company on the brink of bankruptcy now has a thriving offline club of THE most passionate folks - The Harley Owners Group aka H.O.G http://harley-davidson.com/ap/en/owners/hog.html
Well defined by @harleydavidson - a company on the brink of bankruptcy now has a thriving offline club of THE most passionate folks - The Harley Owners Group aka H.O.G http://harley-davidson.com/ap/en/owners/hog.html
5/ Then you have the ones that are slightly more obvious; less traditional.
Pick some of the best gaming platforms: From Xbox/PlayStation to PUBG/Fortnite, it's pretty much inbuilt. (hence you see platforms like Discord kicking off so well in a niche but not overall adoption)
Pick some of the best gaming platforms: From Xbox/PlayStation to PUBG/Fortnite, it's pretty much inbuilt. (hence you see platforms like Discord kicking off so well in a niche but not overall adoption)
6/ In the Indian ecosystem, which startup would you say was OG to this gameplay?
PS: Follow all the new age Neobanks/Fitness/D2C startups. Right from Jupiter to Juno - each has a similar but unique way of building this out. Will do a sep thread with my views on the same soon :)
PS: Follow all the new age Neobanks/Fitness/D2C startups. Right from Jupiter to Juno - each has a similar but unique way of building this out. Will do a sep thread with my views on the same soon :)
