My parents bought a bakery when I was 13.

A Thread 👇
I spent most of my afternoons, evenings, and weekends there eating all the things and spending time with the fam.

As I grew up I began to realize something...
This was my parent's passion. My dad baked, decorated cakes, and ran daily operations. My mom decorated cookies.

When I was of age I started working in the cafe and I learned some pretty invaluable lessons...
1. Owning your own business is HARD work and takes DEDICATION.

My dad woke up at 4am every morning to begin baking and stayed until 7 or 8 every night... for 10 years.

I saw his ups and downs, but he ALWAYS persisted.
2. It takes a fucking village

Yes, he worked his ass off. But so did the people that worked there.

THAT is what made it thrive. He hired good people, and those people brought in other good people.

The bakery was the local hangout for that community
3. The customer comes FIRST

I remember one day this woman came up to the counter asking to see the manager

My dad came out and this woman showed pictures of an "unbaked" pie crust on her phone from Thanksgiving. IT WAS FEBRUARY.

She asked for a refund on the pie...
I looked at the woman and I said "Are you serious?"

Before I even noticed, my dad was back at the counter with cash in hand to refund the customer. She thanked him and walked away. He said to me,

"You HAVE to keep the customers happy"
4. You MUST have fun

Working at that bakery with my dad were some of the best memories I will ever have.

Catering weddings, closing up shop, baking pies for the holidays, jamming out to music while prepping for the night bake.

Every single moment in that business was a thrill
5. Failure will happen and you will learn

After 10 years & probably over 50k chocolate croissants eaten, my dad had to sell the bakery.

Due to unfortunate circumstances, he wasn't able to keep it afloat and couldn't secure enough capital to keep it going....
After he sold, we would always talk about what he would've done different, what he would've changed, where he went wrong.

I could tell he was hurt deep down by mistakes that were made.

I know he was so proud of what he built

But all good things come to an end
And his end was selling the bakery. Others tried to mimic what he had, but they could never do it.

I'm here because I want to build a village, and have a community of greatness.

Failure will happen, and we will learn. But we will KEEP GOING
You can follow @OptikosV.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

Latest Threads Unrolled:

By continuing to use the site, you are consenting to the use of cookies as explained in our Cookie Policy to improve your experience.