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My two world colliding today! Marketing and sustainable agriculture!!!
Can't stop typing!
https://twitter.com/BurgerKing/status/1282978244329967617?s=20
@BurgerKing 's cow farts video and initiative is a good start. But I don't understand the hate. Come on y'all is it really because... 1/8
#cowsmenu
Can't stop typing!
https://twitter.com/BurgerKing/status/1282978244329967617?s=20
@BurgerKing 's cow farts video and initiative is a good start. But I don't understand the hate. Come on y'all is it really because... 1/8
#cowsmenu
cow's "burps" are more the culprit than "farts."
The backlash stems from from saying that we need to "take the science seriously."
https://onezero.medium.com/cow-farts-are-not-the-problem-f5764c1b2a5d
2/8
The backlash stems from from saying that we need to "take the science seriously."
https://onezero.medium.com/cow-farts-are-not-the-problem-f5764c1b2a5d
2/8
This is Burger King, we're talking about people. What expectation about themself are they breaking?
None.
This is a franchise that makes the Whopper, the Rodeo Burger, and Chicken Fries*. Let's settle down on demanding science from a sandwich peddler. 3/8
None.
This is a franchise that makes the Whopper, the Rodeo Burger, and Chicken Fries*. Let's settle down on demanding science from a sandwich peddler. 3/8
Look at @ozm 's article two tweets ago, which was a solid read TBH. Search for the words, "corn" or "soy" in this article.
Nothing for you either?
Let's address the real problem! Burger King is not the problem. The *problem* is how much we dance around the *problem*. 4/8
Nothing for you either?
Let's address the real problem! Burger King is not the problem. The *problem* is how much we dance around the *problem*. 4/8
These greenhouse gases come from animals who eat poorly.
Have you ever eaten poorly and paid the price (gas-wise)?
Stop feeding animals what their bodies don't want. Feed ruminates grass with moderate amount of legumes (maybe infrequent grains — not dietary staples). 5/8
Have you ever eaten poorly and paid the price (gas-wise)?
Stop feeding animals what their bodies don't want. Feed ruminates grass with moderate amount of legumes (maybe infrequent grains — not dietary staples). 5/8
While grains pack more energy (and pounds) onto these ruminants, grass will sequester more carbon out the atmosphere. Grass beats crops, shrubs, and trees (yes, grass > trees) at removing carbon from the air. 6/8
This is much easier said than done for big ag because the system that's in place. I don't have a plan for how big ag can fix this, but I have thoughts on how *we* can.
- buy local meat
- buy local produce
- pay for better quality meat (demand = change) 7/8
- buy local meat
- buy local produce
- pay for better quality meat (demand = change) 7/8
- know what the labels mean (grain-fed organic < grass-fed < grass-finished or with eggs: cage-free < free-range < pasture-raised)
- ask you waiter about where the meat comes from
- consume other meats (lamb, bison, heritage pork)
- respect food.
What else? 8/8
- ask you waiter about where the meat comes from
- consume other meats (lamb, bison, heritage pork)
- respect food.
What else? 8/8
