$MGNI - No position but keeping an eye on it

Magnite recently did research on the power of CTV in reaching persuadable voters in 2020

Highlights from the research

(Thread)

No in-person events due to COVID means CTV plays a key role in this election

$MGNI $TTD $ROKU

Voters who are undecided about their choice and independent voters offer the most opportunity for candidates

36% of cord-cutters are persuadable voters. Wow!
$MGNI $TTD $ROKU

CTV - Best option to reach persuadable voters
$MGNI $TTD $ROKU

This is what $TTD and $ROKU told during their ER. The shift is real.

$MGNI stands to benefit from this trend on the sell-side

Skepticism and mistrust of social media mean a net positive for CTV as it provides campaigns with premium, brand-safe environments that voters trust.
$MGNI $TTD $ROKU

Negative perception of political ads on social media
$MGNI $TTD $ROKU

Higher levels of engagement after seeing a CTV ad
$MGNI $TTD $ROKU

When do you start paying attention to political ads?

This will be a net positive for all adtech for 2H 2020
$MGNI $TTD $ROKU

My key takeaway from all this is that CTV is the next big growth story in Advertising.

Biggest beneficiaries : $TTD $ROKU $MGNI

$ROKU and $TTD are my top holdings at a total of 12.5%

I'll probably nibble on $MGNI given the tailwinds in the CTV space. I'm keeping an open mind.