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How do you write copy that Positions you as an expert?
How do you establish your product’s brand as an authority?
# A THREAD.
How do you establish your product’s brand as an authority?
# A THREAD.
Earlier, I tweeted about building confidence in your customer by sounding like an expert.
This next element goes a step further and is called establishing authority.
This next element goes a step further and is called establishing authority.
When writing copy for a particular product, this product will have a brand name.
While your job is to make the customer buy the product,
You also need to help the customer build confidence in the product’s brand.
While your job is to make the customer buy the product,
You also need to help the customer build confidence in the product’s brand.
Just as you must sound like an expert on the product,
The brand must also come across as an authority to the customer.
The brand must be seen as a specialist.
The brand must also come across as an authority to the customer.
The brand must be seen as a specialist.
This way, the consumer knows that they’re betting on the right company.
It increases their trust in the viability of the product.
To establish authority, write about the size, position, and intention of the company.
It increases their trust in the viability of the product.
To establish authority, write about the size, position, and intention of the company.
It could be about the company's years of experience in making the said product,
Or other similar products in the past.
Then put these together to help the consumer feel comfortable exchanging their money for the commodity.
Or other similar products in the past.
Then put these together to help the consumer feel comfortable exchanging their money for the commodity.
Everyone likes to buy from an expert;
An entity that knows what they're doing.
An entity that knows what they're doing.
