Read on Twitter
During senior year, a friend and I who'd done PM internships got tons of asks for advice on what "product" is, how recruiting works, and more.
So we decided to teach a for-credit class on Product at Duke.
I'm open-sourcing all of the course materials! https://www.notion.so/rishitripathy/PM-House-Course-So-you-Want-to-Be-a-Product-Manager-d3e3e89d41214059bccb1d3504aa40b9
So we decided to teach a for-credit class on Product at Duke.
I'm open-sourcing all of the course materials! https://www.notion.so/rishitripathy/PM-House-Course-So-you-Want-to-Be-a-Product-Manager-d3e3e89d41214059bccb1d3504aa40b9
We took a project-based approach; students picked a product / industry and built out three typical deliverables PMs are responsible for:
> Competitive Market Analysis
> PRD (Product Requirements Doc)
> Pitch Deck (to build consensus)
Syllabus w/readings: https://docs.google.com/document/d/15lLLlRhMqwu9DZ-8c5ALpjfXz_v9bs1rAglAPi9Ovg0/edit?usp=sharing
> Competitive Market Analysis
> PRD (Product Requirements Doc)
> Pitch Deck (to build consensus)
Syllabus w/readings: https://docs.google.com/document/d/15lLLlRhMqwu9DZ-8c5ALpjfXz_v9bs1rAglAPi9Ovg0/edit?usp=sharing
Competitive Market Analyses are typically the first step PMs take to validate a product idea or a new industry to enter:
Here's our example of an analysis of the food delivery ecosystem (done pre-COVID): https://docs.google.com/document/d/1TeTGNpOfO9PSA64p3TbXecUz6oszaFyq8BD_6gIdAUc/edit?usp=sharing
And a template! https://docs.google.com/document/d/1qbcdzzfpInPy5RsTJIfcLFzOJoyXxzHBAekXKkSAocY/edit
Here's our example of an analysis of the food delivery ecosystem (done pre-COVID): https://docs.google.com/document/d/1TeTGNpOfO9PSA64p3TbXecUz6oszaFyq8BD_6gIdAUc/edit?usp=sharing
And a template! https://docs.google.com/document/d/1qbcdzzfpInPy5RsTJIfcLFzOJoyXxzHBAekXKkSAocY/edit
Product Requirement Documents are the heart and soul of a product, where the mission and vision are presented, along with how to achieve them.
Example: https://docs.google.com/document/d/1AU3nSuGFBjZqv8KjteIjYK4rgc8OVcboU909Rz6SSKQ/edit?usp=sharing
Template: https://docs.google.com/document/d/1-zSjU8vOUkm3_3MrqWLIkvmuRJ0r2_Nji7qk24YD7sc/edit?usp=sharing
Example: https://docs.google.com/document/d/1AU3nSuGFBjZqv8KjteIjYK4rgc8OVcboU909Rz6SSKQ/edit?usp=sharing
Template: https://docs.google.com/document/d/1-zSjU8vOUkm3_3MrqWLIkvmuRJ0r2_Nji7qk24YD7sc/edit?usp=sharing
Pitch Decks (usually at larger companies) are ways to build consensus within an organization around your vision- they have to succinctly deliver the essence of your vision.
Example: https://docs.google.com/presentation/d/1TCVzx-6phE5CAhLbxbRuGwmwQ59Dtmd0cEpqbmVzQpk/edit?usp=sharing
Template: https://docs.google.com/presentation/d/1X9ruHawtGYM7rRsRdKUZuRyI3fcW4DdO1XTYO3Lrsf8/edit?usp=sharing
Example: https://docs.google.com/presentation/d/1TCVzx-6phE5CAhLbxbRuGwmwQ59Dtmd0cEpqbmVzQpk/edit?usp=sharing
Template: https://docs.google.com/presentation/d/1X9ruHawtGYM7rRsRdKUZuRyI3fcW4DdO1XTYO3Lrsf8/edit?usp=sharing
I know recruiting season is coming along and a lot of students are figuring out which opportunities to pursue and what might be a good fit for them.
Hopefully sharing these resources can give you an idea of what PM is like
(note: examples are representative of big-tech PM)
Hopefully sharing these resources can give you an idea of what PM is like
(note: examples are representative of big-tech PM)
A note: everything here is me/my friend's interpretation given 1 internship's worth of experience, but former students told us it was super helpful so wanted to spread the love.
Let me know how these resources can serve you better!
More advice on PM: https://www.notion.so/rishitripathy/Rishi-s-PM-Advice-in-one-place-06162a5ba2224c92af4f92e44e83e1a7
Let me know how these resources can serve you better!
More advice on PM: https://www.notion.so/rishitripathy/Rishi-s-PM-Advice-in-one-place-06162a5ba2224c92af4f92e44e83e1a7
We definitely recognize that our experience is limited and that these examples bias towards how product orgs operate at large tech companies.
However, most entry-level product experiences are at these larger companies!
A list of opps by @shreya_sud https://docs.google.com/spreadsheets/d/1-RuKYVhXb3Ez0IxmvnGFvLBet6n78OgOPnX9SxkX31s/edit#gid=0
However, most entry-level product experiences are at these larger companies!
A list of opps by @shreya_sud https://docs.google.com/spreadsheets/d/1-RuKYVhXb3Ez0IxmvnGFvLBet6n78OgOPnX9SxkX31s/edit#gid=0
CC my wonderful senior/new grad product friends that have given me amazing advice as well: @anquetil @paigefinnn @gefencodes @shreya_sud @kavya_ravikanti @davidfromkansas
and my favorite product minds: @jmj @merci @seyitaylor @Mazzeo
too many amazing people to name!!
and my favorite product minds: @jmj @merci @seyitaylor @Mazzeo
too many amazing people to name!!
