Given that deodorant is mostly hilariously gendered, with women smelling like various plants and men apparently smelling like concepts such as "glory" and "naval supremacy" I am waiting for the meme of nonbinary people identifying their appropriate deodorant scents.
A few suggestions for my fellow enbys-

Autumn Entropy
Spiced Void
Supreme Coffee
Mint Absolution
Gentle Propaganda
Vodka
Please friends, tell me the ideal scene of your armpit's gender.
*scent
I have a deal with myself that whenever a thread of mine reaches more than 1k likes I throw in a bit of self promotion.

If you'd like a free late YA ebook featuring 4 queer MCs, including a nonbinary MC, I've got a character focused scifi/superhero book: https://gumroad.com/leebrontide 
It's also available as an audiobook via audible, and I'll be reading from the (somehow actually queerer) sequel Aug 22, 2020 12:00 PM Central Time

If you like books with siblings, secret AI parenting, government corruption, or brain altering nanites, give it a peep.
I love how many of you all's answers sound like they have Deep Lore. We like odors with some history and mystery to them, apparently.
Women's deodorant: fresh and pleasant
Men's deodorant: Bold and victorious
Nonbinary deodorant: Do Not Presume to Understand Me
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