10 marketing, health and life lessons from my partnership with PD Mangan @Mangan150

A short thread

(continued)
1. The best marketing is your real story

People buy when they know you, like you and trust you

So share the good, the bad and the ugly
2. The biggest mistake people make with health is putting everything on the same scale.

Some things are a drop in the bucket (like Diet Coke avoidance)

While others are *highly* impactful (avoiding seed oils)
3. When you have a large audience

Create different offers with different levels of service and personalization at different price points
4. The best client acquisition mechanism?

Referrals from satisfied clients
5. Media appearances are an excellent way to grow your audience.

PD’s appearance on @APompliano is what inspired me to get my name and face out there... beyond Twitter.
6. The best partnerships transcend business and become friendships for life
7. The #1 most important thing you’re selling is

CLARITY about exactly what to do… and CONFIDENCE to disregard the noise
8. All client touchpoint are marketing

Make every interaction exceptional
9. Playing a part in improving someone’s life is way more rewarding than any amount of money
10. Physical health -> Mental health -> Business Health

Optimizing your nutrition, fitness and sleep is the best investment you'll ever make

Wealth without health is not wealth...

And wealth creation is turbo charged by physical and mental health
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