Read on Twitter
Within the space of months, our world has dramatically shifted in what has been a defining moment in our lives. #HistoryInTheTweeting is a major research project from Twitter to help us understand what's been happening during COVID-19. A thread to discover what we found.
Everything has been affected, from how we work and shop to how we socialise, as COVID-19 brought the world to a standstill. No one saw it coming, and no one knows what will happen next. The history that we refer to in the title is still being Tweeted as we write. https://twitter.com/dbgerrard/status/1270134800519700481
Our research identified 7 key behaviours and states that emerged or accelerated during lockdown. They paint a picture of what people have been experiencing in lockdown and may continue to do as we move forward.
As we emerge from complete lockdown, we have a rare moment to revisit how we do things. It’s an opportunity to challenge the status quo and to enact change. Brands can play a significant role in shaping the future that comes next.
We don’t know what the future holds, and accept that nobody else does either. We do know there isn’t one COVID-19 story, there are 7.8 billion, and as others have said, this is a good time to ask questions. https://twitter.com/johnboyega/status/1271771823919824897
Click below to discover more about each of the individual behaviours
