Everything you've ever heard about dieting is WRONG.

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Diets don't work.

Most people who attempt to lose weight fail.

Of the few who succeed, 95% gain it right back.

I'm different.

I lost 30% of my body weight, and have kept it off 20 years.

What did I do right?
1/22
I ignored all their advice.

Here's the biggest reason why what they tell you to do doesn't work.

IT'S. TOO. HARD.

Gurus who look like underwear models manipulate you to sell a fantasy.

They claim you can look like them.

It's a lie.

You can't.
2/22
The gurus are super-achievers with infinite willpower.

You aren't.

And you can't just read a book to get more willpower.

If you had the willpower for their methods to work, you'd ALREADY be skinny.
3/22
You're not an idiot.

You already know if you ate healthier and exercised more, you'd lose weight.

But you're not doing it.

And you still won't do it after buying a weight loss guide.
4/22
There's a bewildering array of diets out there:

Plant-based

Keto

Whole grains

Avoid processed foods

Intermittent fasting

High protein

Only eat foods in the bible

Self-loathing

Cut off a limb

None of them work, because they all rely on willpower you don't have.
5/22
You MIGHT force yourself to stick to one of these for a little bit to meet a short-term goal.

But then you'll go back to your old habits and gain the weight right back.

Which is WORSE for your health than not losing it in the first place.
6/22
So what's the solution?

How did *I* lose weight and keep it off?

You need the right STRATEGIES for building HABITS.

If something's a habit, it's automatic and doesn't need willpower.
7/22
But habit change is hard.

That's where strategy comes in:

To make the habit and the change as easy as possible.

That's what I figured out.

Why my methods worked when other diets don't.
8/22
I looked for EASY ways to habitually reduce my calorie intake.

And EASY also means not depriving myself of the foods I love.

(Though I did find ways to eat less of them.)

What was the most important habit?
9/22
This is what I call "The Weight Loss Habit:"

"Think before you eat, make, or buy food.

Make a rational decision about what and how much to eat.

And then celebrate and take pride in your good decisions."

It sounds simple, but it's incredibly powerful.
10/22
Thinking before you eat is the foundation of all dietary health.

And it's an easy habit to build when it's not linked to self-hatred or deprivation.

If you decide some junk food is worth it, fine.

Or if you decide not to eat it, or to eat a smaller amount, that's great!
11/22
The most important part is celebrating your good decisions.

Replace the dopamine hit of junk food with the dopamine hit of pride.

And it's another reason other diets don't work while this one does.
12/22
Other diets are about self-hatred.

"You're a big fat loser, and if you eat the wrong thing, you're pathetic and deserve to be fat."

People don't like to hate themselves, so they quit the diet.

Make it about pride and celebration, and you want to keep going.
13/22
Example:

Gurus will gasp and drop their kale smoothies, but I eat fast food all the time.

I think, then choose a small burger instead of a Monster Burger, with a diet soda, and no fries.

Then I'm proud of eating 500 calories instead of 2000.

No willpower needed.
14/22
I don't look like the gurus.

Women don't drool when I walk by.

I don't have a six-pack.

But I also don't have a keg.

I'm not impressive, but not embarrassing.

People are shocked when I tell them I used to be fat.

That's a realistic goal you should aim for.
15/22
Obviously if you look at a Chippendale dancer and look at me, you'd rather the Greek god's body.

But that's not the choice.

Do you want a normal healthy body like mine?

Or do you want to stay overweight and keep failing at diets?
16/22
I was obese half my life.

I have crap genes and a crap metabolism.

I learned terrible eating habits growing up.

My dad ate like a grizzly bear on ganja.

(Then died of heart disease when I was 14.)
17/22
I failed at traditional diets many times, just like you.

But once I figured out how to make it easy, it was, well, easy.

This wasn't the only strategy I came up with to lose weight for life without struggle.
18/22
There are many more, which I laid out in my book.

The Weight Loss Habit: The No BS, No Gimmick, (Sort Of) Easy Way to Lose Weight and Keep It Off Forever.

It's only $2.99, or free on Kindle Unlimited.

https://amzn.to/2DfOMVs 
19/22
1. You won't permanently lose weight with diets that rely on you having more willpower than you really have.

2. The key to lifelong weight loss is finding habits and strategies to make weight loss *easier*.
21/22
Thank you for reading this far.

I hope you found this helpful.

If you did, please like/RT the first tweet in this thread so others can learn the truth about weight loss.
22/22
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