1. $NFLX 4Q12 quarterly letter: "Imagine if books were always released one chapter per week, and were only briefly available to read at 8pm on Thursday. And then someone flipped a switch, suddenly allowing people to enjoy an entire book, all at their own pace.

2. That is the change we are bringing about. That is the future of television. That is Internet TV."

I will always remember the first time i used Netflix. Friend told me to watch Stranger Things that's launching in the week. Logged in and saw all the episodes, i was like, is

3. this a mistake? Did they accidentally release all the episodes at once? What a joke, how can a "tech" company make such a mistake! Only later did i realise that's exactly what they wanted to do.. And i was just completely amazed.

end/ sometimes simple changes can revolutionize a consumer experience.

Because of our unique strengths, we can commit to producing and publishing “books” rather than
“chapters”, so the creators can concentrate on multi-episode story arcs, rather than pilots. Creators can
work on episode 11 confident that viewers have recently enjoyed episodes 1 to

10. Creators can
develop episodes that are not all exactly 22 or 44 minutes in length. The constraints of the linear TV grid
will fall, one by one.