If it is just a question of choosing between two ideologies BJP(ADMK) vs DMK - then everybody knows the choice that the State at large will exercise. This is precisely why we are witnessing the events that is attempting to take away the CORE NARRATIVE- IDENTITY OF TAMIL NADU!

Often BJP/ADMK’s narrative is not to condition you to think, but more so to stop you from thinking. Their success lies in stopping any rationale thinking.

BJP/ADMK successfully portrays an image that they never commit any mistakes, and that they are infallible. In the event, they are caught - they have the knack of convincing that mistakes were not committed because there was preparation,unlike other political parties.

Tamil Nadu never forgets ANYTHING simply because they are being conditioned never to remember anything. One popular trick mastered by BJP/ADMK is - “TAKE DIVERSION”!

You or your friends may not be BJP/ADMK voters. But, I bet not a day goes by without discussing about them, one way or other. This is the power of their narrative that they are fast spreading.

Strength of ADMK/BJP narrative is their LOUDNESS. They are surely being heard and some are listening to. Silence or loss of calibrated response of Opposition amplifies the strength of ADMK/BJP’s divisive narrative.

ADMK/BJP narrative appeals to the MIND whereas Opposition appeals to the BRAIN! Brain is just an organ, whereas mind is the manifestations of thoughts, perceptions, imagination and emotions. Opposition has not been able to build a powerful narrative for the MIND, as a counter

ADMK/BJP success does not lie in convincing voters, as much as confusing them. Unfortunately, destructive thoughts and negative campaign have a far deeper impact in the mind of a voter. Opposition narrative must carefully consider this element.

ADMK/BJP very basis of narrative plays around the element of FAITH, the easiest to propagate. Faith requires no logic, except a bundle of emotion. Opposition narrative attempts to build around logic and belief in something that visibly exists. But, faith can overshadow reason!!!

ADMK/BJP narrative is often centered around making you angry, or hate someone. Hate is easiest to invoke as it needs no teacher. Love is taught by every religion. Hate is pure and inherent. Love is often motivated, or filled with hypocrisy! Opposition narrative must be clever!!!