When writing copy for email it’s really easy to lose your reader

Here’s three avoidable mistakes while doing copy [ THREAD]

1 ) Draw somebody in

Don’t yell in your copy or insult them especially if your doing copy for women it actually ...

- offends them
- makes them not want to engage anymore

Once you lose them their gone and they will talk about you to friends and etc.

2 ) Not having a solid audience

Too often copywriters have a broad audience which makes it harder to actually build repor

Instead try to
- Build an avatar & think out exactly who they are
- figure out your avatar EXACT age
- what do like you eat
- There hobbies